Practical thinking on strategy, video, social and paid media, for Australian brands that want to grow.

As a writer in a Digital Media Agency, I often find myself in conversation with business owners who have just asked me what I do for a living. After...

When it comes to being seen and heard, it pays to know exactly where you need to be visible. Your digital marketing efforts should be reaching your...

Unless you live entirely off-grid, you have almost certainly interacted with a Chatbot before, and we’re not talking about your inlaws (that's a...

It’s no secret that social media is king, and with every year that passes, your target client is increasingly exposed to social media marketing (good...

There has been a lot of buzz around Live Streaming in recent years, and no more so than in 2020. The meteoric rise in both audience consumption and...

There is no doubt that the world has fallen in love with Video Live Streaming. Or perhaps we should say “fallen in love again”. Last year, Facebook...

In the ever-evolving world of digital marketing, social media and the gig economy, you often hear about a business’s 'online presence' and 'brand' in...

Recently, I watched a documentary currently trending on Netflix - My Octopus Teacher. It features filmmaker Craig Foster capturing a year he spent...

The first version of this blog was entitled “Kickstarting Your Content Marketing Strategy”. As I looked at the draft title, it made me think of those...

It can be overwhelming when you decide to begin your ‘digital marketing journey’ (or even to upgrade your existing strategy). Digital marketing has...
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