1300 174 007

Email campaigns that people open, read and act on.

The channel you own. Campaigns, automations and newsletters designed to the brand, written by our copywriters and sent by the team that runs the rest of your marketing, with the data to show what each send returned.

Design · Copy · Automation · Reporting

Book a free 30-minute strategy session

We look at the list, what you send it and what each send returns. You leave with a written plan, whether or not you work with us.

Prefer to talk now? Call 1300 174 007, Monday to Friday.

Trusted by more than 200 brands, from Porsche, L'Oréal, Hilton, BMW and the NRL to growth-focused Australian businesses.

Porsche BMW Hilton L'Oréal NRL Multiplex Intercontinental Sheraton Grand Mirage The Langham Dreamworld John Holland Caterpillar Griffith University QUT Ray White Make-A-Wish Agri Labour Alroe Atco Attwood Marshall Aussie Bam Bam Beacon Lighting BOS Property Burgerd Conquest Dorsett Gennari Group Geyer Valmont Gurner Harris Hollow Coves Homecorp Infinity Knight Frank Kollosche LMCT+ McNab Morris Property Group Mortgage Choice Mosaic Pembroke Queensland Government RE/MAX Robert Kiyosaki Robina Town Centre Sheppard Sticky Fingers THEE Group The Loose Moose The Mentor Turmeric Australia Walker Corporation YOT Club
What we send

Campaigns, automations and the newsletter people keep.

A launch or a sale needs a campaign. A new enquiry needs a welcome sequence that answers the next question before they ask it. A customer who bought once needs a reason to come back. Each is designed to the brand, written by our copywriters, built to render on a phone and tested before it goes.

Brand and designThe marketing stage
  • Campaign and promotional sends
  • Welcome and lead-nurture sequences
  • Abandoned cart and win-back automations
  • Newsletters
  • Template design, on brand
  • List hygiene, segmentation and deliverability
How it fits

The leads the ads bring in are worth more with email behind them.

Most enquiries are not ready to buy the day they arrive, and most customers could buy again. Email is where the campaigns' leads are warmed, the website's visitors are brought back and past customers are reminded. Run from the same strategy as the ads, the sequences pick up exactly where the campaigns leave off.

Digital marketing
A marketing dashboard showing leads and revenue for the year to date
Every send reported alongside the ads: opens, clicks, replies and the revenue it produced.
How we run it

Who gets what, when, and why.

Email fails when every address gets every send. The plan decides who hears from you and when: new enquiries, current customers, past customers, the people who opened but did not buy. Then each sequence is designed, written, wired to your forms and your shop, and measured on what it returned, not on how many went out.

We work in the platform you already have, or set one up that fits the size of the list.

  1. Strategy: the audiences, the sequences each needs and what success looks like for each.
  2. Design and copy, on brand, tested on real inboxes and phones before the first send.
  3. Automations wired to the website forms, the shop and the CRM, so nothing depends on someone remembering.
  4. Send, measure, refine: opens, clicks, replies and revenue per send, reported monthly with the rest of the marketing.
Where AI does the work

The platform picks the moment. A person writes the email.

What the machine does

  • Send-time optimisation, segmentation and subject-line testing
  • Automations that fire on a form, a purchase or a quiet month, without anyone remembering
  • Deliverability monitoring and the reporting on every send

What a person does

  • Decides who should hear from you, how often and why
  • Writes and designs every email, on brand, read before it goes
  • Reads what the opens and replies are saying, and changes the plan

AI raises the quality of what you get for the money. It has not replaced a single person here, and it will not replace the one who answers your call.

Questions

Before you start emailing the list.

We have a list but have never emailed it. Where do we start?
With the list itself: cleaning it, checking consent, and a first send that reintroduces the brand rather than selling. Then a plan for who hears from you and how often. A list that has gone quiet can be warmed back up; it just cannot be blasted.
How often should we send?
As often as you have something worth saying to that audience, and no more. A newsletter might be monthly; an abandoned-cart sequence runs itself within hours. The plan sets the rhythm for each audience, and the numbers tell us when to change it.
Can it be automated?
Most of it should be. Welcome sequences, abandoned carts, post-purchase follow-ups and win-backs run on their own once they are built and wired to your forms and shop. Campaigns and newsletters are the part a person writes each time.
Do you design the templates?
Yes, to the brand guidelines, built to render in the inboxes and phones your customers actually use. If you have templates, we will tell you honestly whether they are worth keeping.
Do you work with the platform we already use?
Yes. We work in the platform you have, and if you have none we will recommend one that fits the size of your list and what you need it to do, without over-buying.
Do you work with businesses outside Brisbane, Sydney, Melbourne and the Gold Coast?
Yes, anywhere in Australia. Crews travel to you for shoots, and the strategy, the design and the marketing run the same wherever you are, with the same senior people on the account.

Turn the list into a channel.

Book the free strategy session 1300 174 007 info@bleocorp.com.au Monday to Friday, and a person answers.