As the jacaranda trees burst into bloom and the scent of barbies wafts through the air, it’s time for businesses to don their festive thongs and gear up for the
In the ever-evolving landscape of digital marketing, advertising platforms have become the cornerstone for businesses aiming to reach their target audience effectively. While the temptation to cut corners and save
With the release of the movie AIR, discover how Air Jordan rose to become the greatest sports marketing campaign of all time… A basketball shoe is not all that the
Landing pages are becoming increasingly important for businesses as they compete in the digital world. But what exactly is a landing page? Essentially, a landing page is the face of
Public Relations (PR) is a must-have in any company’s promotional strategy. Unlike traditional advertising, PR leverages the power of earned media to generate buzz and positively influence public perception of
Content marketing is gaining more attention as brands recognize its importance in driving sales and increasing brand awareness. We always say that winning the content marketing game starts with a
If you have a product or service to sell or a message to spread, you must commit to consistently creating high-quality, engaging content that your clients want to see. But
They say that imitation is the sincerest form of flattery. And whilst we never recommend that someone copy a competitor’s products, it is always worth knowing their content and digital
Landing pages are becoming increasingly important for businesses as they compete in the digital world. But what exactly is a landing page? Essentially, a landing page is the face of
While it can be tempting to do digital marketing all in-house (also known as “in-sourcing”), it’s important to weigh up the benefits of having a dedicated marketing agency managing your
Strategic B2B content marketing means continually refreshing and evolving your methods to suit trends, shifts in the content marketing climate and what your target audience is connecting with most at
Whilst AI is on the horizon, it is nowhere near ready to take on your social media for you! To avoid overload, we take a look at what we
Instagram is one social platform that is truly dedicated to evolving and updating its offering, with changes emerging almost daily.
For many social media influencers and general users alike, TikTok is increasingly becoming the leading social media app of choice. The rise seams unstoppable, and more and more businesses are
While it’s always been at the forefront of social media since its inception in 2006, Twitter is even more in focus, with Elon Musk in the process of purchasing the
So you want to build your own website? Check out our quick review of the top three ‘do it yourself’ website builders on the market.
With so many Social Media Platforms, posts, videos gifs, and links, it is more important than ever to ensure that all your content is interlinked and up to date.
Never has it been easier to shoot, edit and upload to YouTube using your smartphone. YouTube Shorts is YouTube’s answer to Tik Tok. Read on to see how creators
What are YouTube Shorts and how can they help you improve content?
What actually are NFTs? Are they are a fad or the future? We take a closer look at non-fungible tokens
What actually is the Metaverse? What does Meta and the Metaverse mean for the future of humanity?
What is the best way to run a successful influencer marketing campaign? Read our latest beginner guide to finding the perfect collaboration.
Have you heard about Google’s New Passage Ranking Update? We explore what it means for content creators now and in the future.
There are a multitude of factors that determine the success of your Facebook posts. Ever since the early days, one thing has been often hotly debated – when is the
With the beginning of the new financial year just around the corner, many businesses will be considering budget allocations and spending for the coming year. Long gone are the days
Over the last few years, some of the most famous ‘Big Tech’ companies (i.e. Facebook and Google) have earnt more profit than the total GDP of some entire countries! This
Facebook has been leaning into e-commerce for years, with its Marketplace offering, your own ‘business pages’ and of course, Facebook ads. Often, this marketing would end up leading you somewhere
As a writer in a Digital Media Agency, I often find myself in conversation with business owners who have just asked me what I do for a living. After I
When it comes to being seen and heard, it pays to know exactly where you need to be visible. Your digital marketing efforts should be reaching your target audience, and
Unless you live entirely off-grid, you have almost certainly interacted with a Chatbot before, and we’re not talking about your inlaws (that’s a chatterbox). You know when you are browsing
It’s no secret that social media is king, and with every year that passes, your target client is increasingly exposed to social media marketing (good and bad) on a daily
There has been a lot of buzz around Live Streaming in recent years, and no more so than in 2020. The meteoric rise in both audience consumption and the production
There is no doubt that the world has fallen in love with Video Live Streaming. Or perhaps we should say “fallen in love again”. Last year, Facebook live reported a
In the ever-evolving world of digital marketing, social media and the gig economy, you often hear about a business’s ‘online presence’ and ‘brand’ in the same sentence. Why? Great
Recently, I watched a documentary currently trending on Netflix – My Octopus Teacher. It features filmmaker Craig Foster capturing a year he spent with a wild common octopus. It’s a
It can be overwhelming when you decide to begin your ‘digital marketing journey’ (or even to upgrade your existing strategy). Digital marketing has far outpaced and many times replaced most
Together, we can create a unique and memorable experience for your brand and customers. Reach out for a FREE, NO OBLIGATION quote today.
Reach out for a FREE, NO OBLIGATION quote today.
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