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Content Creation

The Trending PR Strategy for 2023

Public Relations (PR) is a must-have in any company’s promotional strategy. Unlike traditional advertising, PR leverages the power of earned media to generate buzz and positively influence public perception of

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Level Up Your B2B Content Marketing In 4 Ways
Digital Platforms

Level Up Your B2B Content Marketing In 4 Ways

Strategic B2B content marketing means continually refreshing and evolving your methods to suit trends, shifts in the content marketing climate and what your target audience is connecting with most at

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Digital Platforms

What are YouTube Shorts?

Never has it been easier to shoot, edit and upload to YouTube using your smartphone. YouTube Shorts is YouTube’s answer to Tik Tok. Read on to see how creators

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Nyan Cat, a pixelated flying feline
Digital Platforms

A quick guide to NFTs

What actually are NFTs? Are they are a fad or the future? We take a closer look at non-fungible tokens

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Facebook

When Facebook cancelled the News

Over the last few years, some of the most famous ‘Big Tech’ companies (i.e. Facebook and Google)  have earnt more profit than the total GDP of some entire countries!  This

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robots working with laptop MSZK
Digital Platforms

What are Chatbots & Do We Need Them?

Unless you live entirely off-grid, you have almost certainly interacted with a Chatbot before, and we’re not talking about your inlaws (that’s a chatterbox).   You know when you are browsing

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My Digital Octopus Teacher
Marketing

My (Digital) Octopus Teacher

Recently, I watched a documentary currently trending on Netflix – My Octopus Teacher. It features filmmaker Craig Foster capturing a year he spent with a wild common octopus.  It’s a

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The Buggles - Video Killed The Radio Star
Content Creation

Video Killed the Radio Star

It can be overwhelming when you decide to begin your ‘digital marketing journey’ (or even to upgrade your existing strategy). Digital marketing has far outpaced and many times replaced most

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