Social Media Management, Run by a Team That Actually Makes the Content

Every business is different, so we don’t believe in one-size-fits-all pricing. Bleo’s social packages are tailored to your goals, your industry, and how much content you need produced. The biggest variable is production. A brand that needs a monthly shoot costs more than one where we’re adapting assets you already have, and we’ll be straight with you about which you need. Book a free strategy session and we’ll give you a clear picture of what’s realistic for your budget.

No. Bleo does not lock you into long-term contracts. We believe our results should be the reason you stay, not a contract. That said, social compounds over time, the longer we build your presence the better it performs, so we do offer discounts for clients who commit to longer agreements. But the choice is always yours.

Management is the content: what you post, how often, how it looks and sounds, and the conversations that happen underneath it. Advertising is paying to put content in front of people who don’t follow you yet. They do different jobs. Organic builds the credibility that makes people trust you when they land on your profile. Paid gets you in front of people who would never have found you. Most brands need both, and we run both, but they are separate services with separate budgets and we’ll tell you honestly which one your business needs first.

Social is the slowest of the three and the most compounding. Anyone promising you results in a fortnight is selling you a posting schedule.

• Month one: strategy, brand voice and the first content produced. You’ll see the feed change and engagement usually lifts straight away, simply because the content is better made. Treat it as a baseline, not a result.
• Months two to three: patterns emerge. We can see which formats, topics and hooks your audience actually responds to, and the calendar starts reshaping around them rather than around a template. This is where most of the early gains land.
• Months four to six: the compounding shows up. Reach grows because the platform has learned who to show you to, saves and shares climb, and profile visits start converting into enquiries and DMs. This is the point where social stops being a cost and starts being a channel.

Two things speed that up or slow it down. Content volume, because the platforms reward brands that post consistently and stall the ones that go quiet. And production quality, because well-made content simply travels further than a phone photo with a caption.

You’ll get straight answers throughout. If something isn’t working in month two, we’ll tell you in month two, not in a report at the end of the quarter.

Yes. Bleo manages social media for brands across Brisbane, Sydney, Melbourne, Gold Coast, and throughout Australia. Our production team is based across all four, so we can shoot on location rather than working from whatever you can send us. Whether you’re a local service business or a national e-commerce brand, we build the content plan around your audience and where they actually are.

No, and you have options depending on your budget.

Most social agencies will manage your accounts and expect you to hand over the photos and videos. Then the content dries up, the feed goes quiet, and you’re back to filming things on your phone between jobs.

We handle it either way. There are three routes:

• You supply the assets. Plenty of clients come to us with a library worth using. We’ll edit, cut and adapt what you have into the formats each platform needs, and tell you honestly what’s working and what’s holding the feed back.
• We build it from stock and AI. Where a regular shoot isn’t in the budget, we produce content from licensed stock footage and imagery, shaped and manipulated with AI into something that looks like it belongs to your brand rather than a template. It’s the most cost-effective route and it keeps the feed moving.
• We shoot it properly. Our in-house production team quotes the shoot separately, and you get video and photography made specifically for your social, by the same people planning it. This is the route that performs best, and the one we’ll recommend when the numbers justify it.

On social, the content is the strategy. A perfect posting schedule full of forgettable content is still forgettable. Whichever route you take, we keep fresh angles going into the feed so your audience has a reason to keep watching.

Because we report on the things that correlate with business, not the things that look good on a screenshot. Follower count is the weakest signal on social and the one most agencies lead with. What we watch instead: saves and shares, because they mean the content was worth keeping or worth sending to someone. Profile visits, because that’s someone checking whether you’re legitimate. Website clicks and DM enquiries, because that’s the point at which social becomes revenue. You’ll see all of it monthly, in plain English, with the specific posts that drove it.

A few things. First, we are a full-service agency with an in-house creative team, so your ads, videos, and social content are built by the same team managing your campaigns — not outsourced. Second, we don’t use lock-in contracts, because we believe results should earn your loyalty, not paperwork. Third, every client gets a dedicated account manager, not a rotating team. And fourth, we only take on clients we genuinely believe we can get results for. We’ve managed campaigns for over 200 brands including Porsche, L’Oréal, Hilton, BMW, and the NRL — and we apply the same rigour to every business we work with, regardless of size.

Yes, and we’ve built proven systems for both. Service businesses need quality leads — enquiries from the right people at the right time. E-commerce stores need profitable sales at scale. The strategy, platforms, and creative approach for each are completely different, and Bleo has dedicated experience in both. Our e-commerce clients regularly see double and triple-digit revenue growth within the first 90 days.

Bleo primarily manages paid advertising on Facebook, Instagram (Meta), and Google — including Google Search, Display, Shopping, YouTube, and Performance Max. We focus on the platforms that will actually deliver results for your business rather than spreading your budget thin across every channel. In your strategy session, we’ll recommend the right platform mix based on your goals and audience.

We hear this constantly, and it’s fair. Most agencies overpromise and underdeliver because they’re selling retainers, not results. At Bleo, there are no lock-in contracts, you own all your accounts and data, your reporting is transparent, and you have a real person managing your account who you can actually reach. We also don’t take on clients we don’t think we can help — if we don’t think we can get you a strong return, we’ll tell you in the strategy session.

Search engine marketing (SEM) refers to paid advertising that appears in Google search results — this includes Google Ads and Google PPC. It delivers traffic immediately. SEO (search engine optimisation) is the process of improving your website’s organic rankings over time, which takes longer but has compounding long-term value. Bleo specialises in SEM and paid social, and we build landing pages and campaign structures that are also optimised for Google’s quality scoring system.

Book a free 30-minute strategy session with one of our senior digital marketing specialists. We’ll review your current activity, identify your biggest growth opportunities across Google Ads and social media, and give you a clear, practical plan with no obligation and no hard sell. Spots are limited — we keep our client numbers manageable so every account gets the attention it deserves.

A senior strategist. Not a junior learning on your budget.

Not manually, and that’s deliberate. You know your business, your pricing and your customers far better than we ever will, and a wrong answer from us in your DMs does more damage than a slow one from you.

What we can do is set up automated chatbot responses, so nobody lands in your inbox at 9pm and hears nothing back. We build the flows with you, using your answers and your language, so the automation is saying what you’d say rather than what we guessed. Anything it can’t handle gets routed straight to you. Chatbot setup is quoted separately from your monthly management, and we’ll tell you whether your enquiry volume actually warrants it.

We’ll also flag what’s happening underneath the content, so if a post is generating questions you know to keep an eye on the inbox.

It depends on the plan, but we’d rather post a minimum of three ~ four times a week with something worth watching than every day with filler. We’ll recommend a cadence based on your audience and what we can sustain at the quality we hold ourselves to, and we’d sooner talk you down than overcommit and drift.