Facebook & Instagram Ads, Built by the People Who Make the Creative

Every business is different, so we don’t believe in one-size-fits-all pricing. Bleo’s packages are tailored to your goals, your industry, and the platforms that will drive the best results for your business. We work with businesses across a wide range of budgets, from ambitious startups with a minimum of $2-$5,000 ad spend (plus management costs) to established brands spending $20-$50,000+ per month on ads. Book a free strategy session and we’ll give you a clear picture of what’s realistic for your budget and what return you can expect.

No. Bleo does not lock you into long-term contracts. We believe our results should be the reason you stay, not a contract. That said, digital marketing compounds over time — the longer we optimise your campaigns, the better they perform — so we do offer discounts for clients who commit to longer agreements. But the choice is always yours.

Google Ads (also called Google PPC or search engine marketing) targets people who are actively searching for what you offer right now. Social media advertising on Meta Ads (Facebook & Instagram) and other platforms targets people based on who they are — their interests, behaviours, and demographics. Both are powerful, but they work differently. Google Ads tends to be better for capturing immediate purchase or enquiry intent, while Meta Ads are excellent for building awareness, retargeting, and generating demand. Bleo uses both together for maximum impact.

Meta moves faster than search, but faster doesn’t mean instant.

• Week one: your ads go live and start delivering. You’ll see impressions, clicks and usually the first enquiries or sales. Don’t read too much into any of it. Every new campaign goes through Meta’s learning phase, where the algorithm is working out who responds, and results swing hard in both directions while that’s happening.
• Weeks two to four: the account comes out of learning and the numbers start meaning something. This is where we can tell you which audiences are worth the budget, which creative is doing the work, and where the account was leaking before we touched it. Most of the structural gains land here.
• Weeks six to eight: cost per lead or cost per purchase settles into a range you can plan against. By this point we’ve tested enough creative to know what your buyers actually respond to, and we’re scaling what works rather than guessing.

Two things speed that up or slow it down. Budget, because a bigger daily spend moves through the learning phase faster. And creative volume, because Meta rewards accounts that keep feeding it fresh angles and stalls the ones running the same three ads for months.

You’ll get straight answers throughout. If something isn’t working in week three, we’ll tell you in week three, not in a report at the end of the quarter.

Yes. Bleo manages Meta Ads campaigns for businesses across Brisbane, Sydney, Melbourne, Gold Coast, and throughout Australia. Whether you’re a local service business targeting one suburb or an e-commerce brand selling nationally, we build campaigns around your geographic targets and the customers you actually want to reach.

No, and you have options depending on your budget.

Most agencies will run your Meta ads and expect you to hand over the photos and videos. Then when performance drops, you’re told you need fresh creative, and you’re back to sourcing a videographer who has no idea what the ads are meant to do.

We handle it either way. There are three routes:

1. You supply the assets. Plenty of clients come to us with a library worth running. We’ll edit, cut and adapt what you have into the ratios each placement needs, and tell you honestly what’s working and what’s holding the account back.
2. We build it from stock and AI. Where a full shoot isn’t in the budget, we produce ads from licensed stock footage and imagery, shaped and manipulated with AI into something that looks like it belongs to your brand rather than a template. It’s the most cost-effective route and it gets accounts moving.
3. We shoot it properly. Our in-house production team quotes the shoot separately, and you get video and photography made specifically for the ads, by the same people running them. This is the route that performs best, and the one we’ll recommend when the numbers justify it.

On Meta the creative is the targeting. The algorithm finds your buyers on its own now, but it can’t make a dull ad interesting, which is why accounts stall when the same three ads run for six months. Whichever route you take, we keep fresh angles going into the account so the winners have a chance to show up.

Every Bleo client receives plain-English monthly reporting that shows exactly what your campaigns are delivering — clicks, leads, cost per lead, and revenue attributed to your ads. We don’t hide behind vanity metrics like impressions or reach. You will always know what your marketing is returning and why. You’ll also have a dedicated account manager you can call directly, not a support ticket system.

Absolutely, and for most businesses we recommend it. Running Google Ads and Meta Ads together creates a powerful full-funnel marketing strategy — Google captures people who are actively searching, while Meta ads build your brand, retarget website visitors, and reach new audiences. Many of Bleo’s best-performing clients run both simultaneously and see compounding results across channels.

A few things. First, we are a full-service agency with an in-house creative team, so your ads, videos, and social content are built by the same team managing your campaigns — not outsourced. Second, we don’t use lock-in contracts, because we believe results should earn your loyalty, not paperwork. Third, every client gets a dedicated account manager, not a rotating team. And fourth, we only take on clients we genuinely believe we can get results for. We’ve managed campaigns for over 200 brands including Porsche, L’Oréal, Hilton, BMW, and the NRL — and we apply the same rigour to every business we work with, regardless of size.

Yes, and we’ve built proven systems for both. Service businesses need quality leads — enquiries from the right people at the right time. E-commerce stores need profitable sales at scale. The strategy, platforms, and creative approach for each are completely different, and Bleo has dedicated experience in both. Our e-commerce clients regularly see double and triple-digit revenue growth within the first 90 days.

Bleo primarily manages paid advertising on Facebook, Instagram (Meta), and Google — including Google Search, Display, Shopping, YouTube, and Performance Max. We focus on the platforms that will actually deliver results for your business rather than spreading your budget thin across every channel. In your strategy session, we’ll recommend the right platform mix based on your goals and audience.

We hear this constantly, and it’s fair. Most agencies overpromise and underdeliver because they’re selling retainers, not results. At Bleo, there are no lock-in contracts, you own all your accounts and data, your reporting is transparent, and you have a real person managing your account who you can actually reach. We also don’t take on clients we don’t think we can help — if we don’t think we can get you a strong return, we’ll tell you in the strategy session.

Search engine marketing (SEM) refers to paid advertising that appears in Google search results — this includes Google Ads and Google PPC. It delivers traffic immediately. SEO (search engine optimisation) is the process of improving your website’s organic rankings over time, which takes longer but has compounding long-term value. Bleo specialises in SEM and paid social, and we build landing pages and campaign structures that are also optimised for Google’s quality scoring system.

Book a free 30-minute strategy session with one of our senior digital marketing specialists. We’ll review your current activity, identify your biggest growth opportunities across Google Ads and social media, and give you a clear, practical plan with no obligation and no hard sell. Spots are limited — we keep our client numbers manageable so every account gets the attention it deserves.

$2-5,000 per month in media, plus management. Below that there is not enough data to optimise honestly.

A senior strategist. Not a junior learning on your budget.