Google Ads Management That Answers to Leads, Not Impressions

Every business is different, so we don’t believe in one-size-fits-all pricing. Bleo’s packages are tailored to your goals, your industry, and the platforms that will drive the best results for your business. We work with businesses across a wide range of budgets, from ambitious startups with a minimum of $2-$5,000 ad spend (plus management costs) to established brands spending $20-$50,000+ per month on ads. Book a free strategy session and we’ll give you a clear picture of what’s realistic for your budget and what return you can expect.

No. Bleo does not lock you into long-term contracts. We believe our results should be the reason you stay, not a contract. That said, digital marketing compounds over time — the longer we optimise your campaigns, the better they perform — so we do offer discounts for clients who commit to longer agreements. But the choice is always yours.

Google Ads is slower to settle than paid social, and that’s a feature rather than a flaw. You’re bidding on people already searching for what you sell, so the intent is higher, but there’s less volume and the auction takes longer to teach the algorithm anything useful.

• Week one: your campaigns go live and start showing. You’ll see impressions, clicks and often the first enquiries. Treat it as delivery data, not performance data. Smart Bidding is still working out which searches and which searchers are worth your money, and the cost per click will swing while it does.
• Weeks two to four: search term data starts arriving, and this is where the early wins are. We can see exactly what people typed to reach you, cut the queries wasting budget, and shift spend toward the keywords that convert. Most accounts we take over are leaking here, and it’s usually the fastest improvement we make.
• Weeks four to eight: bidding comes out of learning and cost per lead settles into a range you can plan against. By this point we know which ad groups earn their keep, where your Quality Scores are holding you back, and whether the landing page or the campaign is the limiting factor.
• Beyond eight weeks: this is where Google compounds. The account has enough conversion history for Smart Bidding to get genuinely good, Quality Scores improve as relevance builds, and your cost per click drops for the same positions. Accounts that are left alone plateau. Accounts that are worked keep getting cheaper.

Two things move the timeline. Conversion tracking, because Smart Bidding is only as good as the data it’s fed, and we check and fix that before a dollar goes out. And competition, because a contested market like legal or trades takes longer to find its level than a niche one.

You’ll get straight answers throughout. If an ad group isn’t working in week three, we’ll tell you in week three, not in a report at the end of the quarter.

Yes. Bleo manages Google Ads campaigns for businesses across Brisbane, Sydney, Melbourne, Gold Coast, and throughout Australia. Whether you’re a local service business targeting one suburb or an e-commerce brand selling nationally, we build campaigns around your geographic targets and the customers you actually want to reach.

Google Ads (also called Google PPC or search engine marketing) targets people who are actively searching for what you offer right now. Social media advertising on Facebook, Instagram, and other platforms targets people based on who they are — their interests, behaviours, and demographics. Both are powerful, but they work differently. Google Ads tends to be better for capturing immediate purchase or enquiry intent, while Meta Ads are excellent for building awareness, retargeting, and generating demand. Bleo uses both together for maximum impact.

Every Bleo client receives plain-English monthly reporting that shows exactly what your campaigns are delivering — clicks, leads, cost per lead, and revenue attributed to your ads. We don’t hide behind vanity metrics like impressions or reach. You will always know what your marketing is returning and why. You’ll also have a dedicated account manager you can call directly, not a support ticket system.

Absolutely, and for most businesses we recommend it. Running Google Ads and Meta Ads together creates a powerful full-funnel marketing strategy — Google captures people who are actively searching, while Meta ads build your brand, retarget website visitors, and reach new audiences. Many of Bleo’s best-performing clients run both simultaneously and see compounding results across channels.

A few things. First, we are a full-service agency with an in-house creative team, so your ads, videos, and social content are built by the same team managing your campaigns — not outsourced. Second, we don’t use lock-in contracts, because we believe results should earn your loyalty, not paperwork. Third, every client gets a dedicated account manager, not a rotating team. And fourth, we only take on clients we genuinely believe we can get results for. We’ve managed campaigns for over 200 brands including Porsche, L’Oréal, Hilton, BMW, and the NRL — and we apply the same rigour to every business we work with, regardless of size.

Yes, and we’ve built proven systems for both. Service businesses need quality leads — enquiries from the right people at the right time. E-commerce stores need profitable sales at scale. The strategy, platforms, and creative approach for each are completely different, and Bleo has dedicated experience in both. Our e-commerce clients regularly see double and triple-digit revenue growth within the first 90 days.

Bleo primarily manages paid advertising on Facebook, Instagram (Meta), and Google — including Google Search, Display, Shopping, YouTube, and Performance Max. We focus on the platforms that will actually deliver results for your business rather than spreading your budget thin across every channel. In your strategy session, we’ll recommend the right platform mix based on your goals and audience.

We hear this constantly, and it’s fair. Most agencies overpromise and underdeliver because they’re selling retainers, not results. At Bleo, there are no lock-in contracts, you own all your accounts and data, your reporting is transparent, and you have a real person managing your account who you can actually reach. We also don’t take on clients we don’t think we can help — if we don’t think we can get you a strong return, we’ll tell you in the strategy session.

Search engine marketing (SEM) refers to paid advertising that appears in Google search results — this includes Google Ads and Google PPC. It delivers traffic immediately. SEO (search engine optimisation) is the process of improving your website’s organic rankings over time, which takes longer but has compounding long-term value. Bleo specialises in SEM and paid social, and we build landing pages and campaign structures that are also optimised for Google’s quality scoring system.

Book a free 30-minute strategy session with one of our senior digital marketing specialists. We’ll review your current activity, identify your biggest growth opportunities across Google Ads and social media, and give you a clear, practical plan with no obligation and no hard sell. Spots are limited — we keep our client numbers manageable so every account gets the attention it deserves.

$2-5,000 per month in media, plus management. Below that there is not enough data to optimise honestly.

A senior strategist. Not a junior learning on your budget.