What is meant by digital marketing?

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising,and any other digital medium.

What are the types of digital marketing?

Here are the main types of digital marketing you should consider for your business. • Content Marketing • Search Engine Optimization (SEO) • Search Engine Marketing (SEM) • Social Media Marketing (SMM) • Pay-Per-Click Advertising (PPC) • Affiliate Marketing • Email Marketing • Instant Messaging Marketing

What are digital media platforms?

Platforms are the online spaces where users can engage (purchase, share, or communicate) with created content. Other scholarship defines digital media by the technology that supports it. This includes digital video, imagery, games, web pages, social media, databases, mp3s and audio.

Is Facebook a digital platform?

For example, Facebook is a digital platform. Quora is a digital platform. Twitter is a digital platform. Instagram is a digital platform.

LEARN HOW

DIGITAL, VIDEO, SOCIAL, GOOGLE

MARKETING WILL BOOST SALES FOR YOUR BUSINESS

Book a CALL BACK session today or PHONE US NOW on (07) 5661 4567

We harness the power of digital to achieve real results for your business. From first digital impression to final conversion, we put your unique digital formula to work so that your brand and message is delivered to your customers whenever they’re online.

OUR SERVICES

We provide a complete list of all your digital service needs...

GOOGLE ADS

Instantly tap into the online market place searching for your business as a solution

FACEBOOK ADS

Discover how you can use the world’s most active and organised database to get your product, service and brand in front of your target market.

VIDEO PRODUCTION

Our marketing division gives full direction to our creative team to deliver the perfect blend of Product/Service Expectation, Brand and Emotion.

SEO

We know the reasons & factors for why our Search Engine Optimisation (SEO) strategies out ranks our competitions on Google. Quality SEO, All The Time!

LEAD GENERATION

Our team understands the power of knowing your business’s cost of lead, cost of appointment and cost of sale. Speak to one of our lead gen experts today and understand the metrics of your lead generation strategy.

E COMMERCE

Your websites conversion is not by chance, it’s a simple science that evolves as we (prospects) expect more from online brands and technology – contact us today for your complimentary website audit.

WEBSITE DESIGN & DEVELOPMENT

A website that has a purpose (lead generator or high converting ecom store) is a website that is a representation of fantastic merchandising. Offline stores have spent years and millions of dollars understanding this. Let us help you adapt the same culture online.

CONTENT MANAGEMENT

Many businesses today are too busy running their business. We offer cost effective content solutions to alleviate the burden of staying relevant in the digital space.

AMBASSADOR RECRUITMENT

Social media has created a level playing field for all business wanting to have exposure to celebrity endorsement. Bleo helps businesses identify which ambassadors will help you build trust and instant credibility to your brand to drive an abundance of traffic to your required platform.

OUR LATEST

No matter the industry, we strive to make all our clients stand out...

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PROCESS FLOW

What to expect when you deal with Gold Coast's fastest growing digital agency...

INITIAL CONSULT

The initial consult is all about understanding exactly what your business is and what your objective is.
It is a complimentary meeting.

INITIAL CONSULT

GENIUS SESSION

Every project gets the full attention of our team in what we call our “Genius Sessions”. We creatively address every project with the insight from all other projects we have currently worked on.

PLAN & STRATEGY

We take the time to present a strategy to all prospective businesses that we look to take on as clients.
Upon leaving this meeting you as the client will understand with precision the plan to launch, costs and risk involved with your project.

PLAN & STRATEGY

LAUNCH

Before any of the applications/campaign are launched, they go through an extensive build and audit process. This ensures that as data/sales/leads starts to generate. Everything equates correctly.

REFINE & REFINE

We deem the report system as one of the most important. At all times we need to understand the “pulse” of the campaign and take action based on the real-time results.
We have a specialised dashboard that all Bleo clients have 24/7 access to. This incredible dashboard combines all platforms (Facebook, Google Ads, Instagram, YouTube Etc) on the one interface, so at all times clients can see where they are spending money and what its returning them.

REFINE & REFINE

HAPPY CLIENT

At Bleo it is of utmost importance that all of our clients are happy.

WHAT'S YOUR FORMULA?

With so many platforms, it's hard to know what works. So what's the best platforms for your business?!..

FACEBOOK

One of the coolest things about Facebook is that it’s a visual and auditory platform, This means that it can be so much more entertaining than Google. Brands can now add value visually and musically and evoke more emotion with the audience. This doesn’t mean that your content needs to be visual. It can also be informative, leaving room for business to add value through information.

GOOGLE

Google is the ultimate search directory platform. Its evolution in the last couple of years has incorporated a number of amazing organic and paid features to drive traffic for business. Understanding your business’s position in the market with Google is vital. As Google’s platforms grow your business will also. Its important you lock down your position with Google before it and your competitors get ahead of you.

INSTAGRAM

Instagram is the 20th century’s ultimate online/interactive magazine. It is a a fantastic social tool to express whatever it is about your or your business you would like to share. It operates from the same advertising platform as Facebook, allowing us to “cross pollinate platforms”. Instagram can be used for all business models. However it is important to know how to use it for your business and how not to.

YOUTUBE

YouTube is the visual aspect for Google. As users we are looking for easier more efficient ways to communicate. Video is that ease and efficiency to communicate a message. YouTube is the ultimate video platform connecting the world of users to whatever it is they would like to see or hear.

EMAIL

Let us assure you – Email marketing is NOT dead! It’s is a definite must for all businesses, big and small to connect with their customers via email frequently. This method of communication is still one of the most powerful means of generating leads and/or sales digital for the lowest cost.

TELEVISION

Yes, we use TV. TV is STILL an effective way to communicate with your target market. The best thing about TV advertising is that the cost has come down tremendously since the rise of social media. TV has huge a huge credibility factor with most markets around the world. If your brand is seen on TV – You're “the real deal”.

KNOW US BETTER

Since 2011 we have been heavily present in the online advertising sector. We exploded into the social media space when Facebook went public and started its ads platform. We manage to scale our first client from a weekly budget of $300 to $10,000 (pwk) in a 6 month time frame.

The advertising spend over 1 year equated to $500,000+ dollars. Its sounds like a lot however the company was a property development company they generated upwards of 150 sales with an average gross sales figure of $400,000. Our client generated upwards of 64 million dollars.

This experience wasn’t easy and took a huge amount of time crunching numbers and data to understand the Blueprint of this funnel we were creating.

Many perks came from this experience and the size of the account we were managing, we quickly received VIP access to Facebook account managers.

At this early stage of our Facebook advertising career, we were and still are often white listed to beta test new products that Facebook are launching.
This was an amazing thing to be a part of. As Facebook was growing, so were we.

About 18 months later, we extended our range of services and teamed up with some of Australia’s best Branding designer/strategists, Google AdWords Technicians and website developers.

Bleo now consists having a team of 12 – 3 account managers, 1 content writer, 2 content managers, 1 developer, 2 campaign managers, 2 graphic designers and 1 videographer.