InterContinental Hotels Group (IHG) is a global hospitality company headquartered in the United Kingdom, known for operating and franchising a broad portfolio of hotel brands. Established in 1946, IHG has become one of the world's leading hotel companies, with properties spanning over 100 countries. The group's brands range from luxury and upscale hotels, such as InterContinental and Crowne Plaza, to mainstream and extended-stay options like Holiday Inn and Staybridge Suites. IHG is committed to providing exceptional guest experiences, innovation in hospitality services, and a focus on sustainability and community support. Intercontinental Sydney Hotels (ISH) reached out to Bleo to get some updated content. As ISH was undergoing a 100-million-dollar refurbishment for some time, the marketing team were seeking help to create content to build up for the newly refurbished launch.
