Beginning Boutique is an Australian digital-first fashion brand founded in 2008 by Sarah Timmerman in Brisbane, Queensland, and is now recognised as a go-to online destination for trend-led women's fashion across more than 70 countries. The brand is known for its frequent weekly drops of festival outfits, statement dresses, swimwear, and everyday essentials, with many styles released under its exclusive in-house label. Beginning Boutique emphasises inclusive sizing, fast shipping, and accessible payment options like Afterpay. They also operate a Brisbane showroom offering personalised styling sessions and click-and-collect services for a more hands-on shopping experience.