Video Deliverable:
CLIENT | PROJECT:
Beginning Boutique | TVC
SCOPE OF SERVICES:
Videography
LOCATION:
Gold Coast, Queensland
Who is Beginning Boutique?
Beginning Boutique is an Australian digital-first fashion brand founded in 2008 by Sarah Timmerman in Brisbane, Queensland, and is now recognised as a go-to online destination for trend-led women's fashion across more than 70 countries. The brand is known for its frequent weekly drops of festival outfits, statement dresses, swimwear, and everyday essentials, with many styles released under its exclusive in-house label. Beginning Boutique emphasises inclusive sizing, fast shipping, and accessible payment options like Afterpay. They also operate a Brisbane showroom offering personalised styling sessions and click-and-collect services for a more hands-on shopping experience.
Why Did Beginning Boutique Reach Out To Bleo?
Beginning Boutique reached out to us at Bleo because they were looking for a nimble and creative production partner to support the editing and delivery of a fast-turnaround, 30-second test ad set to run during the Love Island telecast. With the goal of driving brand awareness among young Australian women transitioning from work to social life, the ad needed to capture Beginning Boutique’s bold, vibrant identity and stand apart from more conservative competitors. While their internal creative team was leading the concept, talent, styling, and potentially the location, they looked to us for production input and execution support to ensure the final piece aligned with the brand’s energy and message. As this test will help guide future investment, Beginning Boutique saw Bleo as the right partner to bring this vision to life with clarity, speed, and brand alignment.
Deliverables
• 1 x 30 Second TVC
Project Outcome:
The TVC project for Beginning Boutique was a fast-paced and creatively rewarding production that pushed our team to deliver high-impact results on a tight timeline. With just four days from project initiation to shoot, and a week to complete editing, the pace was swift but well-managed. A pre-shoot recce of the main location helped us plan efficiently and avoid surprises, though a second unscouted location presented some creative challenges. Despite running slightly over time, we captured strong footage and worked closely with the client to refine the cut to meet the strict 30-second TVC requirement. The client provided a clear brief, remained collaborative throughout, and was thrilled with the final result. The project was a standout success, delivering a vibrant, on-brand ad that aired during Love Island and sparked interest in future collaborations.
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