Video Deliverables:
CLIENT | PROJECT:
Xelsa Health | Launch Campaign
SCOPE OF SERVICES:
Videography, Photography
LOCATION:
Gold Coast, Queensland
Who is Xelsa Health?
Xelsa Health is a Gold Coast-based health and wellness clinic offering personalised, holistic care across physiotherapy, hydrotherapy, acupuncture, mat Pilates, and chronic pain management. With a focus on proactive, preventive health, Xelsa supports clients through both in-clinic and mobile services, aiming to improve long-term strength, resilience, and independence. Founded by physiotherapist Michael Malek, the clinic blends traditional and functional medicine to help individuals live healthier, more fulfilled lives.
Why Did Xelsa Health Reach Out To Bleo?
Xelsa Health reached out to us at Bleo because they were looking for a creative partner who could help bring their bold and thoughtful launch campaign to life. After speaking with Farida, it was clear this project was about more than just content. It was about capturing a powerful message that health and vitality are possible at any age. With a nostalgic, retro-inspired concept that pairs older and younger individuals in identical styling, the campaign challenges outdated views on ageing and redefines what wellness can look like. Xelsa saw in Bleo a team that could manage the full production process and deliver content that feels fresh, visually striking, and deeply aligned with their mission to champion healthspan as a lifelong pursuit.
Deliverables
• 5 x 15 Second Social Reel Videos
• 20 x General/Lifestyle Photos
• 4 x Headshot Photos
• 15 x Staged Studio Photos
Project Outcome:
The Xelsa Health launch campaign was a creatively energised production shaped by a clear vision and strong collaboration. With a well-defined moodboard and reference material provided by the client, we were able to lock in distinct concepts for each deliverable and build a full-day shoot schedule that captured nearly everything in one go. Despite the fast-paced nature of the shoot, the process ran smoothly from pre-production through to post, with the final videos exceeding expectations. Minimal revisions were needed, and the result was a bold, visually engaging campaign that captured Xelsa’s message with precision and heart.
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