Regardless of where you’re at in your business journey, your marketing strategy and activities will consistently evolve based on changes to your product, your service and industry trends. While it can be tempting to do it all in-house (also known as “in-sourcing”), it’s important to weigh up the benefits of having a dedicated marketing agency managing your strategy end-to-end. If your thinking of hiring a marketing agency, the read on to find out about the top 4 advantages of calling in the experts to amplify your business and get the job done right.
The Under-One-Roof Experience
There is no such thing as the “right” way to market your business, as the technology, the landscape and your industry will change rapidly – what we know for sure is that along with these changes comes an increased requirement for new and specific skills (which means more team members are required to execute them!).
It’s rare to find a single hire who will be able to do it all in-house for you, even if you dedicate training and development – there simply aren’t enough hours in the day to get it all done well, as good marketing means timeliness, having a finger on the pulse of trends and being in several digital places at once.
Working with a marketing agency, you’re able to get the benefit not only of years of experience, but leverage a team with skills that span copy writing, website design, user experience, SEO, graphic design, Google ads, targeted campaigns, brand redesigns, social media content and importantly, video content for the greatest cut-through online.
Your marketing agency will customise and curate a marketing package that works towards your goals, and you can feel confident that they have the goods to get it done with your best interests in mind.
Timing & Execution
Every business owner has been there at one point – you’re in startup mode and think, “Hey, I could cut down some costs by doing this myself!” Before you know it, it’s 2 am and you’re down the YouTube tutorial rabbit hole of working out how to optimise your website copy, and somehow you’re not performing your best the next day.
A skilled marketing agency will sit down with you from day one to understand your goals and your preferred timeline – they will advise on realistic time frames (so that you don’t end up with rushed work), but you’re also able to hold them accountable and stay in communication with an external team that is dedicated to getting the outcomes you want.
You can rest assured that no matter what is going on in your day-to-day operations, your marketing agency is executing your marketing plan and activities across the days, weeks and months, without you needing to monitor or activate every step.
Not only will a marketing agency get down to the nitty-gritty details of specific technology and analytics tools, but they also inspire you to enlist some blue-sky thinking for how you want your brand to be seen. As we’re seeing more face-to-face meetings post-COVID, there’s nothing quite like coming together with your key colleagues to meet with a marketing agency and discuss your vision for how your business will be seen in the market.
We all want the best result for our business, and marketing can make or break your business journey, so enlisting a marketing agency that not only understands how to execute but personally connects, appreciates and has an aligned vision for your brand’s success is essential. You’ll want to find the right team for you, so do your research, ask around and find a team that you can connect with – you want to be able to communicate easily with them and feel a sense of mutual trust and respect.
Finally and maybe most importantly hiring a marketing agency can be a cost-effective option for a business, especially if the business is small or doesn’t have the resources to hire a full-time marketing team. Marketing agencies often have a team of experts with a range of skills and experience, allowing them to handle a variety of marketing tasks efficiently. This can save the business time and money that would otherwise be spent training and managing in-house marketing staff saving you a FORTUNE.
Ultimately, the decision to hire a marketing agency or bring marketing in-house depends on the specific needs and resources of the business. Businesses should carefully consider their budget, marketing goals, and available resources before making a decision.