Video Deliverables:
CLIENT | PROJECT:
L’Oréal | Circles of Hair Content Competition
SCOPE OF SERVICES:
Videography
LOCATION:
Perth, Western Australia
Who is L'Oréal?
L’Oréal is a French multinational beauty company headquartered in Clichy, France, and is recognised as the world’s largest cosmetics group. Founded in 1909 by chemist Eugène Schueller, L’Oréal has grown into a global leader in beauty, offering a diverse portfolio of brands across four divisions: Consumer Products, L’Oréal Luxe, Professional Products, and Dermatological Beauty. The company’s mission is to provide the best of beauty to everyone, everywhere, by delivering products that combine quality, efficacy, safety, and responsibility. Driven by a strategy of “Universalisation,” L’Oréal tailors its offerings to meet the diverse needs and cultural nuances of consumers worldwide. With a strong commitment to sustainability and innovation, L’Oréal continues to shape the future of beauty through its dedication to research, inclusivity, and environmental stewardship.
Why Did L'Oréal Reach Out To Bleo?
L’Oréal reached out to us at Bleo because they wanted this project to be more than just content, they wanted it to feel personal, meaningful, and worthy of the incredible talent they were celebrating. After chatting with Olivia Lafontaine, it was clear how much heart had gone into their recent competition, and how important it was to honour that energy by creating something truly special for the winner. Circles of Hair, based in Perth, stood out with their artistry and passion, and we’re genuinely excited to help bring their story to life. This is about more than delivering a prize, it’s about capturing the spirit of creativity and community that L’Oréal champions so strongly.
Deliverables
• 2 x 30 Second Social Reel Videos
Project Outcome:
The Circles of Hair content competition video for L’Oréal was a smooth and rewarding production, designed to celebrate the creativity and passion of the winning salon. With our videographer flying to Perth to film both salon locations in a single day, the shoot was efficiently executed and aligned with L’Oréal’s desired tone and visual style. Post-production was equally seamless, requiring just one round of revisions. The final video successfully honoured both the spirit of the competition and the artistry of Circles of Hair, delivering a heartfelt and polished piece that L’Oréal was proud to share.
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