From Bland to Bold: How to Create Quality Social Media Content that Stands Out

Content marketing is gaining more attention as brands recognise how important it is to create quality social media inorder to drive sales and increase brand awareness. We always say that winning the content marketing game starts with a great content marketing plan and consistent posting – but this should not mean that quality should suffer. In fact, with the widespread adoption of social media, now is the time to differentiate your business further – by ensuring that what you publish is high quality (as well as engaging, relevant and of value). So, it doesn’t matter if you’re not a graphic designer, writer or IT expert; make a resolution to will raise the quality of your work in 2023 by using these fantastic online tools.


Ever tried to use Word or Adobe Photoshop to design a poster or social media graphic? Word is woefully inadequate (it is not its primary purpose anyway!), and Adobe Photoshop is a behemoth with extraordinary ability, but it comes with a long learning curve. Enter Canva. In their own words, Canva is “an Australian graphic design platform that is used to create social media graphics and presentations.” Super easy and intuitive to use (especially for anyone with no design background), Canva provides a vast array of high-quality graphics for templates, and fonts, for all social media requirements. Constantly evolving, Canva recently added a feature whereby it can generate hashtags for your post and post it for you. Canva is an excellent tool to create quality social media content for your businesses. Best yet, it’s completely free! 


Picture of street graffiti Muriel

Whether English is not your first language or your writing could be better: you need Grammarly. If you write for a living, are a published author or CEO, you really really need Grammarly. Grammarly is not just a standard word processor that simply checks for spelling errors. Grammarly “reviews spelling, grammar, punctuation, clarity, engagement, and delivery mistakes in English texts, detect plagiarism, and suggests replacements for the identified errors.” 

What we love about Grammarly is that it improves the quality of your work regardless of your writing ability and suggests improvements even if the original text was grammatically correct. So whether you want consistency across a technical report, a light-hearted tone for your social media blogs, or want to send an email to your entire network, running it through Grammarly will prevent embarrassing errors and recommend improvements based on your intention. A side benefit is that Grammarly explains why the suggested improvement sounds better, improving your writing ability over time. 

Unsplash and Pexels

So you have your graphic design sorted (Canva), and your writing is polished (Grammarly) now; where will you find visually appealing and relevant images? 

First off, forget Google Images! Gone are the days when pixelated images swiped off someone else’s website were accepted. But you dont need to splash out (pun intended) for a pricey iStock account. Instead, the websites Unsplash and Pexels provide “high-quality copyright-free images to make your content appealing.” That’s right – completely free and without the fear that you are breaking any laws (or simply being unoriginal!).  In fact, every photo on this blog was sourced from Pexel or Unsplash. 

Quality is what Quality does

Quality social media is essential for any size business as it establishes the business’s brand, voice, and reputation. Customers will see the quality of your content as a direct reflection of the quality of your work because it is. By consistently creating high-quality content, businesses can stand out from the competition and effectively communicate their value proposition to potential customers.

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