Public Relations (PR) is a must-have in any company’s promotional strategy. Unlike traditional advertising, PR leverages the power of earned media to generate buzz and positively influence public perception of your brand. It’s all about managing how people view and understand your business, and with Google and Facebook advertising costs at an all-time high – it’s a fantastic way to organically expand your reputation, reach and marketing without breaking the bank.
Like social media, PR is constantly evolving, and keeping up with the latest trends is crucial for success. Check out our guide to trend spotting here. As companies seek to build their brand and communicate with their audiences in new ways, PR professionals and businesses must stay ahead of the curve and embrace innovative PR strategies. At the same time, it is essential to keep in mind the macro trends of social media and how they interact and influence the success of a PR campaign. In 2023 all trends will point to one greater theme: authenticity. We look into three ways this will manifest in the real world
Anyone with a message to share will incorporate more and more consumer-focused real-life media
Get ready to elevate your content game, folks! With the arrival of innovative AI platforms like ChatGPT, the bar for captivating, engaging content has been raised. Gone are the days of solely relying on product-focused messages or reciting a laundry list of features. Instead, businesses and content creators are embracing a more human-centric approach that exudes authenticity and strikes a chord with audiences. In 2023, those who understand the power of this trend and incorporate it into their strategy will be the ones shining bright!
TikTok will set trends
Gone are the days when TikTok was just a platform for dance and lip-sync videos. Today, TikTok has become a master trendsetter in social media. And consider this; many consumers turn to TikTok’s search bar to find the content they want, such as news, cat videos, or products. Say goodbye to boring, filtered content and hello to raw, real experiences from everyday people! The search for the next must-have sneaker, moisturiser, or app is no longer limited to Google. TikTok has become the ultimate hub for user-generated content and is overflowing with authenticity.
Brands that recognise the importance of this trend and seamlessly integrate themselves with consumer preferences are setting themselves up for success in this constantly evolving landscape.
"People don't buy goods and services. They buy relations, stories, and magic."
Coverage will start with the audience, not the brand
Gone are the days of simple “Latest product from X” language. Today, it’s all about the buzz and excitement generated by the masses. Headlines now read like this: “The latest product taking TikTok by storm” or “This TikTok User Sells Out Mascara in 2 days!” And it’s not just the copy that’s changing; publications are now focusing on covering launches from a reader’s perspective, highlighting products that have already captured the hearts and minds of the audience and even profiling the people that are making them blow up. Want to add an extra boost to your launch? Make your product go viral on TikTok and share that story with the press. It’s a subtle, yet clever way to promote your new launch and put your brand on the map. Get ready to make a splash!
In today’s ever-evolving market, it’s crucial to stay ahead of the curve and embrace innovative strategies to succeed. One trend that stands out is the need for authenticity across all platforms. With the rise of AI and its influence on content creation and consumption, it’s important to remember that only humans can create unique and meaningful connections. In 2023, businesses prioritising authentic social media and PR efforts will be more successful in connecting with their target audience and building lasting relationships.