Black Lash Ink wanted to create a series of videos that showcased their main product – Eyelash extensions. We understood that BLI current social media theme was black and white. We felt it was important to stick within this theme. We put a concept back to BLI to get a handful of models and have their lashes done (Black) and dress them in white and put them all in a white studio.
The day ran on feel. We just got all the models, put on some tunes and this day of filming created over 18 videos. We delivered: A teaser, a short video of each model, a group video. BLI were stoked with the end result and as a result we now film a number of projects annually for them.